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| Client: |
Caliendo Rush Comm. |
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Public Relations |
| Inspiration: |
"Speed + Awareness" |
| Our goal with this logo was to let the public know that there would be a level of intensity associated with this public relations company. The logo was developed from the word "rush" which appears in the logo and immediately made us think of speed and increased awareness. This is also a good example of the fact that a logo doesn't need to be a picture that tries to explain what the business is about. This is a logo design for a public relations company but we don't show people shaking hands or a picture of a TV. We just made an icon that people will recognize and remember. |
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| CHESTER INSURANCE |
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