Companies are capitalizing on the popularity of Google Earth, the most popular of the satellite imaging sites, by painting logos and advertising messages on the roofs of their premises in a bid to reach potential customers.

While the trend is still relatively new, such painted brands stand out prominently amongst a sea of other bland rooftops.

In a bid to find untapped advertising space, Target, the American retail store are said to be enjoying additional trade as a result of their free advertising.

Bloggers have commented that the Target logo was originally painted to gain interest from passengers using a local airport, however. One blogger asked "I know, it's their logo, but do they really want pilots to see a target on their roof? It could be viewed as a dare."

Estate agents are also now picking up on the resource in the US by letting potential buyers examine maps, zoom in on a house and view the selling details.

www.bbs.keyhole.com | 02/16/06

Check out our blog about our talented logo designers.