This is a logo design we made for a local insurance company. Click here to see the brochure design our designers produced for this client. Originally the client wanted their dog to be used in the logo and his name is Chester. Since nobody would understand the connection between the owner’s dog and insurance we encouraged them to let us come up with something different for their logo design. We suggested using a tree because it looks nice, they are located in Florida and a tree provides coverage so there is symbolic meaning in using a tree.