• Corporate Logo Design
• Real Estate Developer Logo Design
• Attorney Logo Design
• Non Profit Logo Design
• Public Relations Firm Logo Design
• Service Industry Logo Design

In the marketing world, a lot of attention is being given to the concept of "Image", both on an individual product level and for a corporation as a whole. Researchers know the perception of a product or service can be vastly different from reality. We are faced with the difficult task of communicating to their consumers exactly what benefits they will derive from using their product or service vs. the competition's offering.

A logo does this in a very subtle way. Part of a logo's impact comes from repetition, the very act of seeing a familiar symbol on a continual basis. Every company, every branded product or service needs a logo for the purpose of branding. Our South Florida logo design studio is easy to get to from any location in Miami Dade or Fort Lauderdale. We are just off I-95 on Hollywood Boulevard so we have clients from all over Broward and even some in Boca Raton and the West Palm Beach area.

The marketplace is awash with logos, repeated in television commercials, on trucks that pass us by; on packages and signs in the supermarkets; stationery and flyers. The list is endless. It is essential, then, for a logo to have meaning; to present to the subconscious mind of the consumer a message about the corporation and/or the product it represents.

This isn't an easy task. It's a very complex equation that we must develop. The equation has several image-making factors that must be created and sent out for digestion by consumers.

Here are some logo design examples. These logo designs were not made by our designers. We are showing these logos to point out what a logo should NOT be. A logo should NOT look like something related to a specific business. This is a common mistake small and new business owners make. They often assume that the logo must let people know what the business is about but this is not the case as shown in these well known examples.

Please notice that in the banking logo design examples above we don't see bags of money, stacks of money, safety deposit boxes or vaults. The little icons used appear to have nothing to do with banking at all.
In the automotive logo design examples above there are no logos that look like cars. If we use our imagination maybe the black part of the BMW logo looks like a car tire but maybe that was never their intention. If you had never seen any of these logos before in your life you would have a difficult time trying to guess what business category they represent.
These restaurant logo design examples have nothing to do with pictures of food or restaurants. The first logo appears to be a game called Dominos and it is only the fact that the word "Pizza" appears in the logo that causes us to know that this is related to food. The IHOP logo without the word "Restaurant" in the logo would leave us guessing what this logo is about. The famous golden arch of McDonald's is recognized around the world but a big gold "M" has nothing to do with hamburgers. The last logo in this group is not for a manufacturer of bells.
In these oil industry logos if any one of these gas stations just opened up in your town for the first time today until you saw the gas pumps you would have no idea what type of business any of these represent. We would never guess what any of these logos are for except for the fact that we have already heard of these businesses.
When we point out examples like the ones above some small business owners and people starting a business for the first time will tell us, "Sure that works for them because they have millions of dollars for advertising but I don't, that's why my logo needs to let people know about my business". We still insist that it is a mistake to try and make your logo let people know what type of business you have. We have brochures and websites to let people know what your business is all about.   A logo for your business needs to do only two things: 1. Be easy to recognize. 2. Be memorable.